Name
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First Name
Last Name
Email
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Company/Brand Name
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Tell me about your company in your own words.
What's your 2 sentence elevator pitch when someone asks, "So, what do you do?"
What are your biggest goals for your company this year? In five years?
Why did you start your business? What motivates you to grow it and stay the course?
What makes you unique in your industry?
For example, do you have a varied career path that's led you to auni que POV on your services/product? Have you been passionate about your subject area since youth? Is there one thing you do differently that helps your customers in a unique way?
Using adjectives, how do you want your potential customers/clients to feel when they think about your company?
i.e. informed? entertained? confident? happy?
What are your primary services or products?
What is the journey your ideal customer can expect from your brand when they engage with it?
Beyond your main services or products, how are you engaging with potential customers/clients/audience BEFORE they are ready to buy? Where/how are you sharing content or generating leads?
How does your product or service help your clients/customers/audience?
Describe your dream client. Consider both past engagements that have gone well and your goals for your company's growth. Why is she seeking you out? How old is she? What does she do for fun? What are her favorite things?
What is your client's biggest struggle or challenge that you are uniquely poised to address? What is she scared of, and how can you help?
Where does your dream client spend most of her time online?
What colors do you love and want to consider associating with your brand? What colors do you NOT want to associate with your brand?
Save and share examples of branding that you love--even if (especially if!) outside of your industry. (Pinterest is a great way to do this. Search "branding inspiration" and start saving examples that you like, even if they feel disconnected or dissimilar! You can paste the board URL here.)
Are there design elements that you definitively want to include in your branding?
For example: your signature, a monogram, a past logo element that is working, etc.
Is there anything else that you'd like to share about your brand and your goals for this project?
