Meet the Founder

I'm Laura — a strategist and creative based on Chicago's North Shore.

For nearly a decade, I've run my own creative studio, working at the intersection of strategy and craft: building brands, illustrating stories, and designing websites for businesses that want to feel as unique as they are. My client work spans brand identity, illustration, and web design, with collaborations ranging from emerging small businesses to names like Kendra Scott and Bacardi.

I approach every project the same way, regardless of scale — with a strategist's eye for what a brand needs to say, and an artist’s instinct for how it should feel. That combination shows up everywhere I work: in websites that feel like a true home on the internet, in hand-drawn details that make a brand unmistakably itself, and in The Magic Flashlight, the children's book I wrote and illustrated about finding your own light in the dark.

Whether I'm developing a full brand identity, building a custom website, or creating custom illustrations, my goal is the same: to help people and businesses tell the truest version of their story — with strategy that holds up, and craft that stands out.