Laura Leigh Bean
Illustration, Visual Branding + Design
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Blog

Blog

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Blog


Posts in Branding
Visual Branding and Logo Design - Golden Strategies
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A lot of business books/blogs/resources advise entrepreneurs to create a "persona" for your business: thinking about your dream client so you're always consistent in the way that you're creating your content and speaking to potential clients. I have patently ignored this advice coming off of 12 years of marketing career PTSD and have gone by a strategy better known as "winging it" with a little bit of prayer mixed in. 

And it's working! Because I got to WORK with my dream client and now I just think, "what would Jenna Golden want?" Persona box: checked.

Jenna is an incredibly multi-faceted woman out of DC, who has had the most fascinating career in media and politics and by the way is just coming off a world food and travel tour. Hashtag dream life! She's launching the next chapter of her career which is her own consultancy called Golden Strategies, advising on sales and digital strategies as well as helping companies navigate the intricacies of Washington DC. 

Jenna had a strong vision for her brand and was decisive and clear with her feedback. The first step was creating the hexagonal emblem of her logo (which has a hidden GS--can you find it?) and from there, everything fell into place. We pulled together a clean, modern palate of colors, fonts and brand elements that are classic and strong... but having fun along the way! Which coincidentally is exactly what working with Jenna is like.

It was an honor to work with her on this project and I can't wait to follow her success!

BrandingLaura NashComment
Branding: Beverly & Park

I met Katherine through blogging a few years back, and I've loved watching her journey in launching Beverly & Park. The girl can pretty much do it all: she's working towards dental school, has worked as a personal trainer, and has recently opened the doors to Beverly & Park, providing web development and SEO services for small businesses. 

A while back, I had the pleasure of helping design her logo and brand for her personal blog, so I jumped at the chance to partner with her on this project. She always comes to the table with a crystal clear vision of what she wants, and is a lot of fun and a total sweetheart to work with.

I love the way the Beverly & Park logo marks evolved -- it all comes together in a classy, pretty, and timeless package that means business... just like her! 

Branding: Love in Stone Logo Design

A friend is starting an exciting new venture and reached out to me to help with logo design. I LOVE her concept and had fun putting together a set of concepts to kick off her visual identity. I also pulled some stock images to help define the vibe I envisioned for the site and supporting marketing materials. 

My fav is middle row, far left!

BrandingLaura NashComment