Developing the visual brand and corresponding collateral for the launch of evolveHer, Chicago's first creative coworking space for women is basically my dream job. Alicia Driskill, the founder, is doing big things to connect women of all backgrounds: creatives, entrepreneurs, techies, activists--and I'm so thrilled to be along for the ride.
Together, we worked to create a brand that feels smart, bold, creative, and feminine. The EH emblem logo symbolizes growth, forward movement, and evolution, and the corresponding color and font palates support a big range of design options for both digital and print.
Perhaps the most fun part of it all was developing our ladies--a custom illustration of five women that can be used together or individually to inject the fun, creative vibe that evolveHer evokes into design projects.